| 2025- now freelance delivering digital solutions and effective data analytics to automate workflows, optimize processes and operational organization to drive performance |
| 2025 – now catlab offering freelance catalogue consulting and repertoire optimization for artists as well as labels, based on a data-driven analytics approach |
| 2014 – now eliterecords co-founding and developing an independent record label with worldwide distribution with focus on vinyl rarities and (post)punk new releases |
| 2022 – 2024 warner music central europe head of catalogue marketing & audience development overseeing the catalogue activities for wmg in gsa |
| 2019 – 2022 warner music central europe manager digital performance, optimizing the platform performance for artists, creating dashboards and analytics solutions, developing digital fan activations |
| education: m.a. music & creative industries (popakademie baden-württemberg, mannheim), b.a. musicology & philosophy (ruprecht-karls-university, heidelberg) |
| certifications: scrum psm & pspo I, it process manager (iu akademie) |
| tools/ coding: tableau, retool, supabase, sql, python, r, affinity, figma, xd |